How to Turn an Unwanted Offer Into a Huge Opportunity

Imagine a herring teaching a whale to swim in its school and you’ll have an idea of what Nurse Next Door (NND) just accomplished. The Vancouver-based in-home care franchisor announced February 8 that St. Joseph Health—the operator of 16 hospitals in southern California—has acquired 26 franchises, increasing Nurse Next Door’s stateside footprint by a third in one splash.

After trying and largely failing to set up its own “private duty” practice providing meals, baths, housekeeping and basic medical services to seniors and the disabled in their own homes, St. Joseph approached Nurse Next Door in 2014 intending to acquire all or part of the business. The Canadian company politely declined. “We’re a private company. We’re not for sale,” explained president Cathy Thorpe.

But instead of showing the US$6 billion-a-year non-profit the door, NND kept the conversation going, eventually steering St. Joseph towards a partnership on its terms. “They knew that Nurse Next Door had figured out private duty and they hadn’t. It became about the knowledge transfer and the ability to work together,” Thorpe says. “They acknowledged that they are not experts in this area, and they really just want to leverage the system that we’ve developed and grown since 2007.”

Read more here.

2016-04-05T09:34:58-07:00February 16th, 2016|

About the Author:

Nurse Next Door Home Care Services is one of North America’s fastest growing home care providers and is dedicated to being the highest quality care option for seniors, consistently delivering the Happier Aging experience. Founded in 2001, Nurse Next Door has more than 150 locations across North America and is fast becoming a globally admired brand.